Gugu Sidaki

Director and Wealth Manager

Gugu has over 14 years’ experience in the industry. Her career has predominantly been in banking, starting out on the Standard Bank Graduate Programme. After a 2 year stint in London working for Citigroup, she worked as a stock broker within a boutique stockbroking business called Barnard Jacobs Mellet in Johannesburg.

She was later introduced to wealth management where she serviced high net-worth individuals. She then co-founded Wealth Creed, a financial planning and wealth management practice, in 2018. In 2019, she founded My 3 Piggies, a financial literacy hub for children. She is passionate about the industry and seeing ordinary South Africans achieve financial success. AUTHOR and WRITER Author of a trilogy of financial literacy books for children.

A regular contributor to print and online publications regarding matters of personal finance PUBLIC SPEAKER Regularly featured in webinars, radio and television regarding personal financial matters for children and adults.